Terms & conditions

Last updated: January 1, 2025

PLEASE READ THESE TERMS CAREFULLY. THEY ARE A BINDING CONTRACT BETWEEN YOU AND MONARCHIA LLC. THEY INCLUDE AN AGREEMENT TO RESOLVE DISPUTES BY INDIVIDUAL ARBITRATION AND A WAIVER OF YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION (SECTION 24), IMPORTANT DISCLAIMERS ABOUT FITNESS, MEDICAL ADVICE, AND ARTIFICIAL INTELLIGENCE (SECTIONS 14 AND 15), A LIMITATION OF OUR LIABILITY (SECTION 22), AND ADDITIONAL RULES THAT GOVERN YOUR USE OF THE GYM-SOCIAL MAP (SECTION 11). YOU MAY OPT OUT OF ARBITRATION WITHIN 30 DAYS OF FIRST ACCEPTING THESE TERMS BY FOLLOWING THE PROCEDURE IN SECTION 24.7.

These Terms of Service (the “Terms”) govern your access to and use of the Monarch mobile application, the companion Apple Watch app, our websites at monarch.coach and any subdomain, and all related features and services (collectively, the “Service”). The Service is provided by Monarchia LLC, a limited liability company organized under the laws of the State of California (“Monarch,” “we,” “us,” or “our”).

By creating an account, tapping “Continue,” downloading the app, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.


1. About Monarch

Monarch is a premium fitness application. It provides personalised training plans, a Discipline Score that measures your consistency, recovery and nutrition tracking, an AI coach, optional Apple HealthKit integration, an identity-verified gym-social map for finding training partners and spotters, and tiered memberships (Essential, Elite, Black) plus the earned Reserve tier. The exact features available to you depend on the membership you hold and may change over time as described in Section 19.

2. Eligibility

  • You must be at least 18 years old to create a Monarch account.

  • You must have the legal capacity to enter into a binding contract in your jurisdiction.

  • You must not be barred from using the Service under the laws of the United States or your country of residence, including any list of prohibited or restricted parties.

  • If you are using the Service on behalf of an organisation, you represent that you are authorised to bind that organisation, and “you” in these Terms includes that organisation.

3. Your account

You are responsible for the information you provide when you create your account, for keeping it accurate, and for keeping your login credentials secure. You must notify us promptly at support@monarch.coach if you suspect unauthorised use of your account. You are responsible for activity that occurs under your account except to the extent caused by our breach of these Terms or applicable law. We may refuse to create an account, suspend access to features, or terminate an account at our discretion for the reasons set out in Section 20.

4. Subscriptions, billing, and auto-renewal

4.1 Tiers and prices

Monarch offers paid memberships at the Elite and Black tiers, each available on a monthly, quarterly, or annual cadence. Current prices, included features, and any introductory offers are displayed inside the app at the point of purchase. Prices may vary by country and may include applicable taxes or fees. We may add, remove, rename, or re-tier features in line with Section 19.

4.2 Payment and auto-renewal through the App Store

Paid subscriptions are sold through Apple’s App Store. By starting a subscription you authorise Apple to charge the payment method associated with your Apple ID:

  • The price displayed at the point of sale, plus applicable taxes;

  • At the end of each billing period (monthly, quarterly, or annual), the same price for an equivalent renewal period;

  • Until you cancel as described in Section 6 or your subscription is otherwise terminated.

Renewal charges are taken within 24 hours before the end of the then-current period. You can review and manage your subscription, including turning off auto-renewal, in the App Store at any time (Settings → [your name] → Subscriptions). Where required, advance notice of a price increase is given through Apple before it takes effect.

4.3 Taxes

You are responsible for taxes that you owe on a purchase under the law of your jurisdiction, except taxes based on Monarch’s net income. Apple may collect and remit consumption-style taxes on our behalf where Apple is required to do so.

4.4 Family Sharing

Where Apple makes Family Sharing available for a given subscription, members of the family group may access the Service under a single subscription. Each user must accept these Terms and is responsible for compliance with them.

4.5 Currency, conversion, and foreign-exchange

Monarch is priced in your local currency where Apple supports it. Currency conversion, foreign-transaction fees, and similar charges by your card issuer are not refundable by Monarch.

5. Free trials and promotional offers

From time to time we make free trials and introductory pricing available. The duration and terms of each offer are displayed at the point of sale. Unless we say otherwise, a free trial converts automatically into a paid subscription at the end of the trial. To avoid being charged, you must cancel before the end of the trialthrough the App Store. Where the law of your country requires extra disclosures or an active opt-in for the conversion (for example, Germany’s Section 312 BGB), we will follow that law and make the relevant choices clear at the point of sale.

6. Cancellation and refunds

6.1 How to cancel

You can cancel a subscription at any time from Settings → [your name] → Subscriptions on your device. Cancellation takes effect at the end of the current billing period; you continue to have access until then.

6.2 Refunds

Apple handles refund requests for App Store purchases. To request a refund, visit reportaproblem.apple.com. Refunds are at Apple’s discretion under its policies, except where applicable consumer-protection law gives you a stronger right to a refund — see Section 26.

6.3 Withdrawal right (EU, EEA, UK)

If you are a consumer resident in the European Union, the European Economic Area, or the United Kingdom, you have the right to withdraw from a subscription within 14 days of the conclusion of the contract without giving a reason. By starting to use a paid feature within the withdrawal period, you expressly consent to immediate performance and acknowledge that you lose the right of withdrawal once the service has been fully performed; for partly-performed services, you may be required to pay a proportionate amount for what you have used. To exercise the right of withdrawal, write to legal@monarch.coach with the subject “Withdrawal” and the email address tied to your account. We will instruct Apple to process the refund where applicable.

6.4 Australian Consumer Law

Nothing in this section limits your rights under the Australian Consumer Law, which provides guarantees that cannot be excluded. See Section 26.

7. Reserve tier

The Reserve tier is the highest Monarch tier. It is earned, not purchased: it is unlocked when your Discipline Score remains at or above the threshold we publish in the app for a sustained period. Reserve carries no cash value, is not transferable, cannot be exchanged for money, store credit, or other goods, and may be revoked if (i) your Discipline Score falls below the maintenance threshold for the duration we publish in the app, (ii) you breach these Terms or our Acceptable Use rules, or (iii) we discontinue the tier. Reserve is granted at our discretion and is not a contractual right to any specific benefit, even if a benefit was previously offered to other Reserve members.

8. License to use the Service

Subject to your compliance with these Terms, we grant you a personal, limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to install and use the Monarch app and access the Service on devices you own or control, solely for your own personal, non-commercial use. We reserve every right we have not expressly granted.

9. Your content

9.1 What “your content” means

“Your Content” means anything you submit to or through the Service: profile information, photos, gym selections, workout logs, weight and nutrition logs, body-composition scan photos, AI prompts, voice recordings, map profile photos, messages, broadcasts, team posts, support tickets, and feedback.

9.2 Ownership and licence to us

You retain ownership of Your Content. By submitting Your Content you grant Monarch a worldwide, non-exclusive, royalty-free licence to host, reproduce, transmit, display, modify (for example, to resize a photo or compute a Discipline Score), and otherwise process Your Content to the limited extent needed to provide the Service, to keep it secure, to improve it without re-identifying you, and to comply with the law. This licence ends when you delete Your Content or your account, except (i) for retained copies in backup systems that expire on their normal rotation, (ii) where another member has already received a copy of Your Content (for example, in a chat), and (iii) where we are required to keep records by law.

9.3 Inputs and outputs of the AI coach

To the extent the Service generates output from your inputs (for example, a training plan from your goals, or a body-fat estimate from a photo), you own the outputs to the same extent you would own them if you had produced them yourself. We make no representations about the originality, novelty, or non-infringement of AI-generated output; similar prompts may yield similar outputs for other members.

9.4 Feedback

If you send us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free licence to use them without obligation to you.

9.5 Your representations

You represent and warrant that (i) you own or have the rights to submit Your Content, (ii) Your Content does not violate the rights of any third party or any law, and (iii) any photograph of a person you upload shows you, or shows someone who has given you permission to upload their image to Monarch.

10. Acceptable use

When you use Monarch you must not, and you must not encourage or help another person to:

  • Harass, threaten, intimidate, stalk, dox, or sexually solicit any member;

  • Pretend to be another person, misrepresent your identity, sex, or age, or operate more than one account without our permission;

  • Upload a profile photo or content that is not of you, that is sexually explicit, that depicts or promotes violence, drugs, weapons, or self-harm, or that is otherwise unlawful;

  • Use Monarch to recruit for, advertise, sell, or solicit any product, service, romantic or sexual encounter, or business relationship;

  • Scrape, crawl, harvest, index, copy, or otherwise systematically extract member data, including with automation;

  • Reverse-engineer, decompile, disassemble, or otherwise try to derive the source code of the app, except to the extent that applicable law permits despite this restriction;

  • Probe, scan, or test the vulnerability of the Service except under a coordinated disclosure programme we publish;

  • Interfere with the Service or with other members’ ability to use it, including by overloading our infrastructure or sending spam;

  • Use the Service to develop a competing product or to train any machine-learning model;

  • Bypass any technical limitation, paywall, or rate-limit, or use any unauthorised client;

  • Falsify your Discipline Score, gym presence, or other metrics — for example, by logging workouts you did not perform — in order to access Reserve or any other benefit;

  • Use the Service for any unlawful purpose or in a way that breaches any law, including consumer-protection, anti-spam, anti-discrimination, and export-control laws.

We may remove any content and suspend or terminate any account that violates these rules. Where the violation is material or causes risk to other members, we will normally do so without notice.

11. The gym-social map

The gym-social map is an optional feature that lets you find other verified Monarch members at gyms near you, send connection requests, and broadcast for a spotter.

11.1 Safety

You alone decide whether to interact with someone in person. Monarch does not perform background checks beyond the identity-verification step described in Section 12, and we cannot guarantee that any member is who they say they are or that they are safe. Meet in public spaces inside the gym, tell someone you trust where you are going, and trust your instincts. If you feel unsafe, contact local emergency services first and then report the member through the in-app report flow.

11.2 Map rules

  • Only use photos of yourself on your map profile. Faces must be visible. No group photos, AI-generated avatars, photos of celebrities, or photos of minors.

  • Do not use the map to harass, discriminate against, or sexually solicit other members.

  • Do not solicit money, gifts, or paid services through the map.

  • Do not share another member’s information — including their messages, photos, or gym — outside Monarch without their permission.

11.3 Reporting and moderation

Each profile and message contains a Report control. We review reports and may remove content, restrict features, suspend accounts, or refer matters to law enforcement. Reporting is in good faith; deliberately false reports may themselves be a violation of these Terms.

11.4 Spotter broadcasts

When you broadcast a spotter request, your display name and the request expire after the period shown in the app. By responding to a spotter request, you agree to coordinate civilly with the member who initiated it and accept that the in-person interaction takes place at your own risk, as described in Section 11.1.

12. Identity verification

To appear on the gym-social map you must complete an identity-verification check operated by our partner Persona Identities, Inc. The check is a liveness selfie plus a government-issued photo identification to confirm that you are a real adult. Monarch does not store your selfie or your government ID; we receive only the verification result and a reference identifier (see Privacy Policy). Monarch does not vouch for the verified member’s character or fitness for any purpose. Verification confirms identity and age — nothing more.

13. Privacy

Our handling of personal information is governed by the Privacy Policy, which is part of these Terms.

14. Health, fitness, and medical disclaimer


MONARCH IS A FITNESS APPLICATION. IT IS NOT A MEDICAL DEVICE, A HEALTHCARE PROVIDER, OR A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. ALWAYS CONSULT A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE STARTING, CHANGING, OR STOPPING ANY EXERCISE PROGRAMME, NUTRITION PLAN, SUPPLEMENTATION, OR TRAINING METHODOLOGY, PARTICULARLY IF YOU ARE PREGNANT, NURSING, RECOVERING FROM INJURY OR SURGERY, TAKING MEDICATION, OR LIVING WITH A MEDICAL CONDITION.

Strength training, cardiovascular training, and dietary changes carry inherent risks, including the risk of serious injury or death. You assume those risks. Stop training and seek medical attention if you experience chest pain, dizziness, severe shortness of breath, or any sudden or persistent symptom. Discipline Score, recovery scores, body-fat estimates, calorie counts, and any other metric the Service displays are estimates produced by software for general guidance; they are not diagnostic and they should not be relied on for medical decisions.

Monarch makes no representation that the Service is suitable for any particular individual or for any particular medical condition. Where Monarch ingests Apple HealthKit data, it does so to compute your stats inside the app and never for advertising or sale — but Monarch is not a HIPAA-covered entity, does not provide healthcare services, and does not enter into business-associate arrangements.

15. Artificial intelligence

Monarch uses large-language models from third-party providers (currently OpenAI and Anthropic) to generate training plans, parse meal logs, estimate body composition from photos, run the voice coach, and produce coaching messages. AI output can be inaccurate, incomplete, biased, or otherwise unsuitable for you. You should treat AI output as a suggestion to evaluate, not as a directive. The disclaimers in Section 14 apply with full force to anything the AI coach says.

You must not feed the AI coach prompts that contain another person’s personal information without their permission, content that is unlawful, or content designed to provoke output that would violate Section 10. We may log AI prompts and outputs for safety, debugging, and abuse prevention as described in the Privacy Policy.

16. Intellectual property

The Service, including the Monarch name, the laurel mark, the “Per Disciplinam” phrase, the Reserve seal, the membership-pass design, the Discipline Score system, all software, designs, copy, illustrations, and the underlying training methodology, is owned by Monarchia LLC or our licensors and is protected by intellectual-property and unfair-competition law worldwide. Nothing in these Terms grants you any right to our trademarks, logos, or trade dress.

17. Copyright and DMCA

We respect intellectual property and expect our members to do the same. If you believe content on the Service infringes your copyright, please send a written notice under Section 512(c) of the US Digital Millennium Copyright Act to our designated agent containing all of the following:

  1. A physical or electronic signature of the copyright owner or someone authorised to act on their behalf;

  2. Identification of the copyrighted work claimed to have been infringed;

  3. Identification of the material claimed to be infringing and its location on the Service, with enough detail for us to locate it;

  4. Your contact information (name, address, telephone number, email);

  5. A statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent, or the law;

  6. A statement, under penalty of perjury, that the information in the notice is accurate and that you are authorised to act on behalf of the rights holder.

Designated DMCA agent:


Monarchia LLC — Attn: DMCA Agent
3424 Long Beach Blvd, Long Beach, CA 90807, USA
legal@monarch.coach

We may remove allegedly infringing content and may terminate accounts of repeat infringers. If you believe content of yours was wrongly removed, you may send a counter-notice with the elements required by Section 512(g).

If you are outside the United States, you may use the same address and email to send equivalent notices under the EU Copyright Directive (Article 17 DSM Directive) or other applicable copyright laws.

18. Third-party services

The Service depends on third-party services, including Apple, Google Firebase, OpenAI, Anthropic, Persona, and Google Maps Platform. Your use of those services is also governed by their own terms. We are not responsible for third-party services we do not control.

19. Changes to the Service

The Service evolves. We may add, remove, change, or replace features, including specific exercises, AI capabilities, map functionality, and benefits associated with a particular tier. Where a change materially reduces the functionality you paid for during the remainder of your billing period, you may, as your sole remedy, cancel under Section 6 and receive a pro-rata refund of the unused portion through Apple, where the law of your jurisdiction requires that result. Where local consumer law gives you stronger rights, those rights apply.

20. Suspension and termination

You can terminate your relationship with Monarch at any time by deleting your account (see Section 11 of the Privacy Policy). We may suspend or terminate your account, with or without notice, if:

  • You materially breach these Terms, including the Acceptable Use rules in Section 10 or the Map Rules in Section 11;

  • We are required to do so by law;

  • We reasonably believe your conduct creates legal or safety risk for Monarch, our members, or third parties;

  • Your subscription payment is refused or charged back;

  • You have been inactive for an extended period and we have given you notice; or

  • We discontinue the Service or a feature you depend on.

Sections 9.2, 9.4, 14, 15, 16, 17, 21, 22, 23, 24, 25, 26, 27, 29 and 30 survive termination.

21. Disclaimers


TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND. MONARCHIA LLC, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS; THAT THE RESULTS OBTAINED FROM USING THE SERVICE WILL BE ACCURATE, RELIABLE, OR USEFUL; OR THAT ANY DEFECT WILL BE CORRECTED. ANY MATERIAL YOU OBTAIN THROUGH THE SERVICE IS AT YOUR OWN RISK, AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR DEVICE OR LOSS OF DATA THAT RESULTS.

Some jurisdictions do not allow the exclusion of certain warranties. Those exclusions may not apply to you, and you may have additional rights under local law — see Section 26.

22. Limitation of liability


TO THE MAXIMUM EXTENT PERMITTED BY LAW, MONARCHIA LLC AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, TRAINING PROGRESS, OR USE, ARISING FROM OR RELATED TO THE SERVICE OR THESE TERMS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF THE DAMAGE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO MONARCH IN THE 12 MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO THE CLAIM AND (B) ONE HUNDRED US DOLLARS (US$100).

The exclusions and limitations in this Section 22 apply to the maximum extent permitted by law. Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law — including liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be excluded under the consumer law of your country.

23. Indemnification

To the maximum extent permitted by law, you will indemnify, defend, and hold harmless Monarchia LLC and its affiliates, officers, directors, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from (a) Your Content, (b) your breach of these Terms, (c) your misuse of the Service, (d) your violation of any law or of any third party’s rights, including any in-person interaction that began on the gym-social map. We may assume the exclusive defence and control of any matter subject to indemnification, in which case you will cooperate with our defence. You will not settle any matter without our prior written consent.

24. Dispute resolution and arbitration (United States)

This Section 24 applies to you if you reside in the United States, or if you do not reside in a jurisdiction where this kind of arbitration agreement is unenforceable. If you reside in the European Economic Area, the United Kingdom, Switzerland, Australia, Quebec, or another jurisdiction where mandatory arbitration is restricted, please instead see Section 26 for how disputes are handled in your country.

24.1 Informal resolution

Before starting any formal proceeding, you agree to first contact us at legal@monarch.coach and describe your claim in writing. We will try in good faith to resolve the dispute informally within 60 days.

24.2 Binding arbitration

If we cannot resolve the dispute informally, any claim, dispute, or controversy arising out of or relating to these Terms or the Service will be resolved exclusively by final and binding arbitration, except for the carve-outs in Section 24.5. Arbitration will be administered by JAMS under its Streamlined Arbitration Rules and Procedures (or the AAA under its Consumer Arbitration Rules, at your election). The seat of arbitration will be Los Angeles, California, and the arbitration may be conducted in person, by telephone, or by written submissions as the arbitrator decides. The arbitrator’s award is final and may be entered as a judgment in any court of competent jurisdiction.

24.3 Class-action waiver

You and Monarch agree that any claim will be brought only in your or our individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of representative proceeding. If this paragraph is held unenforceable, then the entirety of Section 24.2 will be unenforceable.

24.4 Costs and fees

Each side will pay its own attorneys’ fees and expenses, except that the arbitrator may award fees to a prevailing party where authorised by applicable law or the arbitration rules. Filing fees will be allocated as set out in the rules of the administering institution, and we will pay the portion of fees that the rules require us to pay so that you do not pay more than you would in court.

24.5 Carve-outs

Notwithstanding Section 24.2, either side may (i) bring a claim in small-claims court if it qualifies, (ii) seek injunctive or other equitable relief in a court of competent jurisdiction to protect intellectual-property rights or to stop unauthorised use of the Service, and (iii) bring a claim that is non-arbitrable under applicable law.

24.6 Mass-arbitration protocol

If 25 or more substantially similar arbitration demands are filed against Monarch within a 60-day window represented by the same or coordinated counsel, those demands will be processed in batches of up to 50 (the “Bellwether Batch”) selected by the parties; remaining claims will be stayed pending resolution of the Bellwether Batches. The parties will negotiate in good faith to apply the lessons of each Bellwether Batch to the remaining claims. This protocol is intended to make mass arbitration workable; it is not intended to delay resolution and does not waive any party’s rights.

24.7 30-day opt-out

You can opt out of this arbitration agreement by sending written notice to legal@monarch.coach within 30 days of first accepting these Terms. The notice must include your name, the email address tied to your account, and a clear statement that you are opting out of arbitration. Opting out does not affect any other provision of these Terms.

24.8 Federal Arbitration Act

The Federal Arbitration Act governs the interpretation and enforcement of this Section 24.

25. Governing law and venue

Except as Section 26 provides, these Terms and any dispute arising out of them are governed by the laws of the State of California, United States, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Subject to Section 24, the state and federal courts located in Los Angeles County, California have exclusive jurisdiction over any matter not subject to arbitration, and you consent to that jurisdiction and waive any objection of inconvenient forum.

26. Region-specific terms

Where the consumer law of your country gives you rights that cannot be limited by contract, those rights override anything in these Terms to the contrary. The provisions below summarise some of those rights but do not list every right.

26.1 EUROPEAN UNION AND EUROPEAN ECONOMIC AREA

  • Mandatory consumer law. If you are a consumer resident in the EU/EEA, you benefit from the mandatory protections of the consumer law of your country of residence. Nothing in these Terms limits those protections.

  • Right of withdrawal. See Section 6.3.

  • Statutory warranty. For paid digital services you enjoy the statutory conformity warranty under Directive (EU) 2019/770, which is independent of any commercial guarantee.

  • Liability. The limitations in Section 22 do not exclude liability for death, personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under applicable law.

  • Online dispute resolution. The European Commission offers an ODR platform at ec.europa.eu/consumers/odr. We are not obliged to participate in alternative dispute resolution before a consumer arbitration board, but we will respond to such requests.

  • Forum. EU/EEA consumers may bring proceedings in the courts of their country of residence; Monarch may bring proceedings only in those courts.

26.2 UNITED KINGDOM

If you are a consumer in the United Kingdom, you have rights under the Consumer Rights Act 2015 that cannot be excluded. These include rights to digital content that is of satisfactory quality, fit for purpose, and as described. Nothing in these Terms affects those statutory rights. The arbitration provisions in Section 24 do not apply to UK consumers; disputes may be brought in the courts of England and Wales (or Scotland or Northern Ireland if you live there).

26.3 AUSTRALIA

Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled to cancel and to a refund for the unused portion, or to compensation for its reduced value. You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel and obtain a refund for the unused portion. The arbitration provisions in Section 24 do not apply to Australian consumers.

26.4 NEW ZEALAND

If you acquire the Service as a consumer under the Consumer Guarantees Act 1993, nothing in these Terms limits the guarantees that Act provides.

26.5 QUEBEC, CANADA

If you reside in Quebec, the arbitration provisions and the class-action waiver in Section 24 do not apply to the extent prohibited by Quebec law. The Consumer Protection Act gives you rights that cannot be limited by contract. By accepting these Terms, you confirm that you have requested them to be drafted in English; vous reconnaissez avoir exigé que les présentes conditions soient rédigées en anglais.

26.6 GERMANY

Sections 21 and 22 do not limit liability for intent, gross negligence, the breach of an essential contractual duty (Kardinalpflicht), or under the Product Liability Act, and do not affect any guarantees we have given. Section 312k BGB and the “cancel button” rules apply to subscription cancellations from the German app store.

26.7 FRANCE

Under Article L. 211-2 of the French Consumer Code, the conformity guarantee runs for two years from delivery of the digital service. Article 1641 of the French Civil Code on latent defects also applies.

26.8 BRAZIL

Consumers in Brazil have the rights set out in the Código de Defesa do Consumidor (Law 8.078/1990) and the Marco Civil da Internet (Law 12.965/2014). The arbitration provisions in Section 24 apply only if you affirm them in writing at the time of dispute, as required by Brazilian consumer law. Disputes may be brought in the consumer’s domicile.

26.9 JAPAN

Under the Consumer Contract Act, clauses that exempt us entirely from liability for damage caused by us are void. The limitations in Sections 21 and 22 apply only to the extent permitted by that Act.

26.10 SOUTH KOREA

Under the Act on the Regulation of Terms and Conditions and the Act on the Consumer Protection in Electronic Commerce, certain provisions of these Terms may be modified to the extent they would otherwise be unenforceable.

26.11 MAINLAND CHINA

Where Monarch is made available in mainland China, the laws of the People’s Republic of China apply to consumer matters. Cross-border data transfers will be made consistent with the Personal Information Protection Law (PIPL) and the supporting regulations.

26.12 OTHER JURISDICTIONS

Wherever you live, you have any non-waivable rights given to you by the consumer-protection law of your country, and nothing in these Terms limits those rights.

27. Apple App Store EULA addendum

This Section 27 applies if you downloaded the Monarch app from Apple’s App Store and applies in addition to the rest of these Terms. In the event of a conflict between this Section 27 and any other part of these Terms, this Section 27 controls with respect to the Apple-specific points it covers.

  1. Parties. These Terms are concluded between you and Monarchia LLC only, and not with Apple Inc. (“Apple”). Monarchia LLC, not Apple, is solely responsible for the Monarch app and its content.

  2. Scope of licence. The licence granted to you for the Monarch app is limited to a non-transferable licence to use the app on any Apple-branded products that you own or control and as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, except that the app may be accessed and used by other accounts associated with you through Family Sharing or volume purchasing.

  3. Maintenance and support. Monarchia LLC is solely responsible for providing maintenance and support for the app, as specified in these Terms or as required under applicable law. Apple has no obligation to provide any maintenance or support.

  4. Warranty. Monarchia LLC is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the app to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the app.

  5. Product claims. Monarchia LLC, not Apple, is responsible for addressing any claims by you or any third party relating to the app or your possession and use of the app, including (i) product-liability claims, (ii) any claim that the app fails to conform to any applicable legal or regulatory requirement, and (iii) claims arising under consumer-protection, privacy, or similar legislation, including in connection with the app’s use of the HealthKit and HomeKit frameworks.

  6. Intellectual-property rights. In the event of any third-party claim that the app or your possession and use of the app infringes that third party’s intellectual-property rights, Monarchia LLC, not Apple, will be solely responsible for the investigation, defence, settlement, and discharge of any such claim.

  7. Legal compliance. You represent and warrant that (i) you are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a “terrorist supporting” country, and (ii) you are not listed on any US Government list of prohibited or restricted parties.

  8. Developer name and address. Questions, complaints, or claims about the app should be directed to: Monarchia LLC, 3424 Long Beach Blvd, Long Beach, CA 90807, USA, support@monarch.coach.

  9. Third-party terms. You agree to comply with any applicable third-party terms when using the app (for example, you must not be in violation of your wireless data service agreement when using the app).

  10. Third-party beneficiary. Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

28. Notices

We may give you notice by email to the address on file with your account, by posting a notice inside the Monarch app, or by posting an update at monarch.coach/terms.html with a revised “Last updated” date. Notices to us must be in writing and sent to legal@monarch.coach, with a copy by post to the address in Section 31, to be effective.

Service of process

Formal legal process may be served on Monarchia LLC’s registered agent for service of process in California:


California Secretary of State
1500 11th Street
Sacramento, CA 95814

29. General provisions

  • Entire agreement. These Terms, together with the Privacy Policy and any in-app supplemental terms, are the entire agreement between you and Monarch about the Service and supersede prior agreements about the same subject.

  • Severability. If any provision is held unenforceable, the rest of these Terms remain in effect, and the unenforceable provision will be reformed only to the extent necessary to make it enforceable.

  • No waiver. Our failure to enforce a provision is not a waiver of that provision.

  • Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, financing, or sale of assets.

  • Force majeure. Neither party is liable for delays or failures caused by events beyond reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, labour action, infrastructure failures, or governmental action.

  • Relationship of the parties. Nothing in these Terms creates an employment, agency, partnership, joint-venture, or franchise relationship.

  • Headings. Headings are for convenience only.

  • Language. These Terms are written in English. Translations are provided for convenience; the English text controls.

  • Export control. You will comply with all applicable export-control laws and will not use the Service for any prohibited end use.

30. Changes to these Terms

We may update these Terms from time to time. For material changes we will give you at least 14 days’ advance notice in the app or by email, unless we must act faster to address a legal, security, or safety issue. Your continued use of the Service after the effective date of the updated Terms means you accept them. If you do not accept, you may stop using the Service and cancel your subscription as described in Section 6.

31. How to contact us


Monarchia LLC
3424 Long Beach Blvd, Long Beach, CA 90807, USA
Legal & copyright: legal@monarch.coach
General support: support@monarch.coach